Purpose Equals Profit

When a group of individuals come together with singular focus and intention to fulfill a powerful and compelling Purpose, they can achieve the inconceivable and the improbable.

Having a purpose not only helps foster innovation inside your organisation / team, it also helps all the stakeholders and partners that work with your organization / team to develop visionary innovations on your behalf.

Nature demonstrates this beautifully when an ant colony’s existence is threatened by floodwaters and ants rally heroically using their individual bodies connected to create a raft for the queen to float on. History has also shown us that collectives such as armies have indeed conquered more powerful enemies against overwhelming odds. History is also replete with Individuals who too have risen through extraordinary desperate circumstances to achieve the impossible.

Today’s equivalent to large groups of individuals coming together to fulfill a purpose is the modern day organisation. A collective network of people in relationships, having conversations and making commitments, all galvanised around achieving a set of predetermined outcomes or goals.

Team Purpose

The central idea to the many disparate components of a team coming together to operate in unison is its singular Purpose. A team or collective group of leaders must have a single valued objective or purpose, as a precursor to cohesive and effective behaviour. It is logically impossible to maximize in more than one dimension at the same time. This pulls the team in many different directions, ultimately pulling the team apart. A team without a singular, powerful Purpose will leave its people floundering in rough waters and bereft of creativity and innovation in calmer times.

Purpose is anything but soft.

Research has proven that Purpose is the main internal driver that determines employee performance and their commitment to the organisation, factors that ultimately have a very real impact on business results. It is a mechanism through which employees find meaning in their work.