The SOAR Institute was officially established in 2008 but has been a lifetime in the making. SOAR is an acronym for the four core principles of “Success”, “Opportunity”, “Action” and “Result”, on which the foundations of the business offering has been designed. Over the years, the business has taken on many different guises and forms that have led to its present incarnation, as a Management Consulting Firm based in South Africa, working into the African continent and virtually across the globe.

Founded by Gavin Friedman and Riaad Isaacs who hail from widely diverse backgrounds, the business first began to take shape after both partners completed a series of ontological transformation workshops that had a profound impact on their respective lives.

Shortly after this deep personal transformation journey, Gavin and Riaad both trained and qualified, before themselves starting to practice as Ontological Coaches working with individuals and organisations to enhance performance. Ontological Coaching in rooted in the study of the “Way of the Human Being”.

Then in 2007 Gavin and Riaad partnered with Innermetrix International to bring to the South African market its bouquet of sophisticated diagnostic assessment tools. Many fortune 500 companies as well as other global players in all areas of Organisational and human development are currently using these tools.

Today, the Innermetrix products still form a large part of The SOAR Institutes offering. However since then, The SOAR Institute has designed its own unique programmes and products, now available to organisations under a wide range of management consulting services offered by the firm.

Different By Experience

Many organisations purport to be different from everyone else and go on to produce substandard results like everyone else. This ultimately demonstrates that the true test of being different is the experience and outcomes produced by it. The SOAR Institute does not profess to be different, we just are, and the experience of us will demonstrate this.

The SOAR Institute is founded on the principle of awakening new possibilities in individuals and organisations through shifting the way we fundamentally observe our attitudes and our beliefs and by creating new contexts for success and sustainability.

Gavin and Riaad are passionate and committed to learning, teaching and exploring why and how human beings do what they do, and whether they can Be and Do more effectively.

By using a process of IMMERSION into The SOAR Institutes four core principles of Success, Opportunity, Action and Result fundamental change, growth and fulfillment can be attained.

Our Team

The SOAR Institute has several coaches who have undergone specialised International Coaching Federation (ICF) accredited training and qualified as Ontological Coaches. Ontology is the study of human behaviour and our coaches have specialised in becoming the human observer, offering one-on-one personal development coaching, which brings about sustained and profound change within their clients. This coaching style goes way beyond mere performance and achievements for results in individuals or organisations, and fundamentally shifts human behaviour.